- Women make up 51.5 % of the FT workforce right now.
- Women comprise 66% of the consumer global spending.
- Women control $12 Trillion of an $18 Trillion of the global consumer spending .
- Twice as many businesses are being started by women, now, as men.
- 1.7% of women-owned startups turn to funding from venture capital.
Deborah Shane, founder of Train with Shane and The Metropolis Radio Show, discussed these points and more, recently on my radio show. You can listen in streaming on-demand at this link.
You can read the highlights of our conversation here.
My point here is not to incite a gender war here. My point is...look at this data. Then ask yourself:
- How does it effect your business?
- How do your marketing messages connect with this group that controls 66% of the spending decisions, globally.
And if you think a marketing message is a marketing message, by any other name it still smells the same, check out the critique by Michele Miller of WonderBranding and her community, of a recent direct mail piece from an unwitting contractor. ( I must have a female mind, because I thought the same thing...)
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