Todd Sattersten, CEO of 800CEORead, shared 90 minutes with me about...his book, 100 BEST Business Books of ALL Time: What They Say, Why They Matter and How They Can Help You and authors and the publishing world.
Here's some of his thoughts on why you should be an author, the 7 Sales required with each book and 3 tips for authors. In reverse order:
3 Tips for Authors:
* Better be ready to deliver.
* Make sure you're far enough along to make it successful. Make sure your platform is big enough. [Platform = your megaphone. How will your message reach enough people to inspire 10,000 people at a minimum to buy your book.]
* It's a multisell process.
7 Sales Required for the Purchase of One Book. (Or the 7 people who have to buy your book before your readers can pay.)
* Your Agent, a Publisher's Agent...who sells your idea to the
* Editor at the Publisher... who sells it to their...
* Editorial Board where the Editor presents their ideas. They in turn sell it to...
* Marketing People who are told ...here's a great idea. They in turn sell it to...
* Sales People. Marketing People sell it to the Sales People who...sell it to
* Distributors, store chains.
KEY: Build Word-of-Mouth into this process.
Why Be an Author
It's the most unparalleled means to build expertise. The process itself hones your ideas, forces you think about them hard, in preparation for writing the proposal, the book itself, the webinars, the presentations, the panels, the speaking engagements.
People love authors.
You can listen here:
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