Each Wednesday at 9:30 AM Central, I talk about WOM or word-of-mouth on my radio show at Blog Talk Radio.
This week, May 14, I have a special guest: David Zinger. David's the founder of the Employee Engagement online community. He's also a recognized expert in creating employee engagement, an excellent public speaker and blogs regularly at www.davidzinger.com.
Ok. So...you're wondering why I'm excited to have an expert, a passionate leader, in employee engagement as a guest on my show that's focused on WOM or word-of-mouth.
Isn't WOM about advertising, customers at best?
To many in the advertising industry, WOM or word-of-mouth, is their exclusive domain. But once you look past that perspective's veneer you realize WOM, word-of-mouth, customer evangelism and customer loyalty starts not with your ad agency but with your employees. It's their engagement with delivering your brand's promise, their engagement in honoring their personal brand promises with each other, that inspires your customers to become your loyal and fervent evangelists.
And I spoke last week about the connection between customer evangelists and employee engagement last on my radio show.
So, let's talk with David Zinger, an expert on employee engagement, the foundation of WOM, word-of-mouth, from your customers.
You can listen in streaming mode at this link: http://www.blogtalkradio.com/zane-safrit. You can call in and participate by calling 646-915-9212 and entering 19978# at the prompt.
Again, the show's every Wednesday at 9:30 AM, Central time. Be sure to check back and see our list of guests each week from the WOM and small business community.
Comments