John Moore at Brand Autopsy has a series of posts asking Would you miss? His latest post asks Would you miss...Pizza Hut?
Who?
- Duct Tape Marketing
- Business Life
- Dan Janal's PR Leads
- The Idea Department
- Customers Count
- Word Wealth
- Selling To Big Companies
- Design Matters
- Business Blogging Confidential
- The Buzz Saw
- In Your Own Backyard
- Help People Choose You
- Ethics in Business
- People Management
- The Small Biz Wiz
- Referrals for Life
- Internet Innovations
- Nailing Customers (with CRM)
- Your Trusted Selling Brand
- MEDIA 2.0
- Personal Fame Blog
- Small Biz Reads
Zane Safrit
Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.
3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.
He directed that budget to their customers' experience and incentivizing their staff.
It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.
Recent Posts
- Don’t touch their dials!
- 5 Reasons Women Rule the Global Economy
- 3 Things Our Bosses Want From Us
- Need some blogging inspiration? Look to yourself
- Is the Job-Glass Half-Empty or Half-Full
- 4 Favorite Ways to Destroy Your Tribe
- Todd Sattersten, CEO of 800CEORead, talks with me on BlogTalk Radio
- Get Out of Your Own (White) House
- 9 Stories Main Stream Media Can Report to End this Recession.
- BlogTalk Radio Interview: David Zinger
« Listen to your customer's story | Main | David Vinjamuri Answers 10 Questions »
April 16, 2008
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5bee53ef00e551d874a58833
Listed below are links to weblogs that reference Would you miss Pizza Hut? :
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Channel Partner Recent Posts
Scott K. Wilder - The Small Biz
Wiz
Zane Safrit - Business Life
Georgia Patrick - Customers
Count
Rob Kirby - Design Matters
Dan Janal - PR Leads
Troy White - Word Wealth
Jill Konrath - Selling To Big
Companies
Don The Idea Guy - The Idea
Department
Duct Tape Marketing
Podcast
Andy Wibbels - Business
Blogging Confidential
Brian Kolstad - In Your Own
Backyard
Natalie Ferguson/Tim Norton -
Help People Choose You
Dr Mike Thomson - Ethics in
Business
Harry Joiner - People
Management
Hazel Walker/Dr. Ivan Misner
- Referrals for Life®
Ken Yarmosh - Internet
Innovations
Mike Santoro - Nailing Customers
(with CRM)
Rob Reed - Your Trusted
Selling Brand
Steven Van Yoder - Personal
Fame Blog
800-CEO-READ - Small Biz Reads
John Jantsch -
Duct Tape Marketing
Comments