Duct Tape Marketing Channel Partner Blogs

Zane Safrit


  • Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.

    3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.

    He directed that budget to their customers' experience and incentivizing their staff.

    It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.

Subscribe to Business Life


  • Subscribe in NewsGator Online

    Subscribe in Rojo

    Add 'Duct Tape Marketing Blog Channel' to Newsburst from CNET News.com

    Subscribe in Bloglines

Recent Posts

Archives

« Never apologize... | Main | BlogTalk Radio: Number One Reason Why Word-of-Mouth is Central »

April 29, 2008

Chicken or Egg? Happiness or Success?

Which comes first?

A great post at Dumb Little Man, Which Comes First, the Happiness or the Success?

Here's a couple of snippets:

Success comes from within, knowing the true worth of our human potential.

Happiness is when what you think, what you say, and what you do are in harmony.- Mahatma Gandhi (1869-1948) Preeminent leader of Indian nationalism.

I can work with these. What do you think?

Note: Dumb Little Man offers great big tips.

Posted by Zane on April 29, 2008 at 09:48 AM in Priorities |

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5bee53ef00e5521a69dd8834

Listed below are links to weblogs that reference Chicken or Egg? Happiness or Success?:

Comments

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Things We Like



Channel Partner Recent Posts