Interesting, inspiring meme. What would your last speech in life be about? What would you talk about?
Here's one such speech:
Links:
- Duct Tape Marketing
- Business Life
- Dan Janal's PR Leads
- The Idea Department
- Customers Count
- Word Wealth
- Selling To Big Companies
- Design Matters
- Business Blogging Confidential
- The Buzz Saw
- In Your Own Backyard
- Help People Choose You
- Ethics in Business
- People Management
- The Small Biz Wiz
- Referrals for Life
- Internet Innovations
- Nailing Customers (with CRM)
- Your Trusted Selling Brand
- MEDIA 2.0
- Personal Fame Blog
- Small Biz Reads
Zane Safrit
Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.
3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.
He directed that budget to their customers' experience and incentivizing their staff.
It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.
Recent Posts
- Don’t touch their dials!
- 5 Reasons Women Rule the Global Economy
- 3 Things Our Bosses Want From Us
- Need some blogging inspiration? Look to yourself
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- Todd Sattersten, CEO of 800CEORead, talks with me on BlogTalk Radio
- Get Out of Your Own (White) House
- 9 Stories Main Stream Media Can Report to End this Recession.
- BlogTalk Radio Interview: David Zinger
« Worst bosses of the year...so many choices. | Main | What can we buy with $2 trillion? »
March 05, 2008
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Channel Partner Recent Posts
Scott K. Wilder - The Small Biz
Wiz
Zane Safrit - Business Life
Georgia Patrick - Customers
Count
Rob Kirby - Design Matters
Dan Janal - PR Leads
Troy White - Word Wealth
Jill Konrath - Selling To Big
Companies
Don The Idea Guy - The Idea
Department
Duct Tape Marketing
Podcast
Andy Wibbels - Business
Blogging Confidential
Brian Kolstad - In Your Own
Backyard
Natalie Ferguson/Tim Norton -
Help People Choose You
Dr Mike Thomson - Ethics in
Business
Harry Joiner - People
Management
Hazel Walker/Dr. Ivan Misner
- Referrals for Life®
Ken Yarmosh - Internet
Innovations
Mike Santoro - Nailing Customers
(with CRM)
Rob Reed - Your Trusted
Selling Brand
Steven Van Yoder - Personal
Fame Blog
800-CEO-READ - Small Biz Reads
John Jantsch -
Duct Tape Marketing
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