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Zane Safrit


  • Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.

    3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.

    He directed that budget to their customers' experience and incentivizing their staff.

    It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.

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January 15, 2008

Building leaders...more challenging than affordable health care

You know you have a serious challenge when that same challenge is rated more pressing than finding affordable health care for your small business.

Providing leaders with the requisite skills for upcoming challenges, creating and filling a viable succession plan...is a challenge CEO's find more pressing than health care costs for their company.

Management Issues offers some thoughts and data on this challenge at  US Under Threat From Shrinking Talent Pool. 

Posted by Conference Calls Unlimited on January 15, 2008 at 10:52 AM in Leadership |

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