Zane Safrit


  • Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.

    3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.

    He directed that budget to their customers' experience and incentivizing their staff.

    It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.

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« Fixing Our Electoral Process | Main | Interview with Mohammad Yunus »

November 19, 2007

[Change] is everywhere...

The Allman Brothers once sang:

People can you feel it? Love is everywhere.

Now we're blogging about. David Armano at Logic + Emotion captures some nice riffs on the net about change, hierarcy + Networks...Waking Up Sleeping Giants.

Here's one riff he caught I liked especially:

"The changes that we are all feeling in the workplace and within our industries which are requiring us to think and work slightly differently.   We can no longer afford to over-analyze our challenges. We must try to get things launched—learn from these experiences and refine. - the Fuzzy Tail

People can you feel it? Change is everywhere.

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