Zane Safrit


  • Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.

    3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.

    He directed that budget to their customers' experience and incentivizing their staff.

    It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.

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« Leadership: How much of it comes from good theater? | Main | [Cellphones] on A Plane »

July 25, 2007

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Listed below are links to weblogs that reference Your boss is reading your blog:

» The Illusion Of Privacy from client k
Zane Safrit writes that 38.8% of companies with more than 20,000 employees employ staff to read and analyze outgoing email content.  The subordinate of a friend of mine went on vacation for a week.  He forwarded his email and voicemail... [Read More]

» Did You Know Your Boss is Watching? from The Employee Factor
Thank you Zane Safrit for finding Keith Shaws DEMOLetter about e-mail security and corporate concerns of proprietary information leakage via e-mail, blog or message board. Great title: Your Boss is Probably Reading Your Blog. I pres... [Read More]

Comments

Ricky

While the initial transgression might lie with the employee who chooses to send joke e-mails to friends or "surf the net" on company time, it is certainly the role of the employer to lay down ground rules for computer usage up front and take care when enforcing those rules. While it is well within their right to 'spy' on their workers, one must consider what it does to the psyche of an employee who works in fear of their "Big-Brother-Boss".

Heck, I'll bet that most people don't even know that this is going on. I didn't until I saw this video on e-mail privacy (or lack therof) at work. Click on my name to check out the video, interesting stuff.

Stephanie

You wrote: "and I thought, well, I hope so..."

My sentiments exactly. I strive to be an authentic person so what you see of me "at work" and what you see of me "at play" are really quite consistent. I'm more than happy to share my blog and e-mail outbox with my boss and my colleagues. I'm acually proud of the contents.

The answer to the dilemma of whether or not to "spy' on your employees is perhaps simpler (and also more difficult) than presumed. The focus should be on hiring quality people who are honest, kind, communicative, responsible professionals - who will respect the organization (and the boss) both on and off "the clock."

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