Zane Safrit


  • Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.

    3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.

    He directed that budget to their customers' experience and incentivizing their staff.

    It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.

Subscribe to Business Life


  • Subscribe in NewsGator Online

    Subscribe in Rojo

    Add 'Duct Tape Marketing Blog Channel' to Newsburst from CNET News.com

    Subscribe in Bloglines

« The Changing Face of Non-Compete Agreements | Main | 10,000 Tomatoes Separate Us »

July 17, 2007

Comments

Terry Hall - The Small Business Prophet(tm)

These "Looking Good" behaviors that you describe are very costly to business and personal relationships. As a Business Intuitive, one of the first impressions that I get is the level of authenticity that businesses display.

The more fitting in there is, the less profits are made.

Warmly,
Terry Hall - The Small Business Prophet(tm)

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Things We Like