Zane Safrit


  • Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.

    3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.

    He directed that budget to their customers' experience and incentivizing their staff.

    It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.

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« The Net and Children: Still Scary | Main | Podcast Interview Re: New Communications Forum »

March 01, 2007

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Comments

shawn frey

I'm on it Zane. This is fun.

Shawn

shawn frey

Here goes:

1) It's cheap therapy. When I blog, I feel better. I get to write about things that are important to me and that makes me feel better. Yea, I'm being self-centered but it is MY blog... and it's dirt cheap therapy. Really.

2) I get to fantasize about running a large newspaper. I was a paper boy when I was 12 (sold the route) and when I was in my early 30's I sold newspaper advertising (that's how I met my current employer). When you blog you are the editor, publisher and circulation manager for everything you write. That's pretty cool, just like running a newspaper.

3) I get to talk about hobbies, interests and other ideas. Some are funny, some are insirational and others are just plain fun to write.

4) I view blogging as a social networking forum. When I hear about a good place to eat, I love to tell others. When I blog I get to do the same thing. I get to share the experience. It's fun.

5) I am meeting interesting people because of blogging. Just yesterday I had lunch with Sandy Renshaw. Sandy brought her friend, Brenda Friedrich and Zane Sarfit joined us too. We all had a great time togther, although I was having a bad day before we all met.

Are you beginning to see how this works?

Thanks for tagging me, Zane.

Now I'm tagging 3 others to share an inspirational blogging story:

Mike Sansone - An awesome blog coach

Mike Wagner - A great guy and terrific speaker

Two Maids Blog- An intersting blog about a guy in the house cleaning business

Shawn

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