Zane Safrit


  • Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.

    3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.

    He directed that budget to their customers' experience and incentivizing their staff.

    It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.

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« Pacing Yourself | Main | I've been tagged for 5 Reasons I Blog »

February 13, 2007

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Comments

Blair Corbett

Thank you for your article Zane. I have 10 children, mostly teenagers inluding 5 daughters and the Internet is a very scary place, especially after a stalker-type scare we had. But we chose to join our kids in becoming Internet savvy inlcuding joining MySpace (www.myspace.com/arkofhope). We also installed Internet safety software that alerts us if to words typed or sites visited that could mean another bad situation. This helps us and our kids sleep well.

Our family started a website and blog where we blog together about things important to us. Today I blogged about and linked back to your article. We also have reviewed and make available 5 of the top Internet safety software programs. We encourage your visitors to check them our at www.giveitakiss.com/internet-safety-software/

Blair Corbett
Giveitakiss.com/blog
Keeping the light on

Damon Billian

"Why do so many children prefer an imaginary (aka virtual) friend over their real, in-person, friends (and family)? What's so rich about a virtual friend compared to the, should-be anyway, richer experience in real life? "

I don't think that this is the case. If anything, the social networks & internet probably help extend the amount of time kids spend with their friends & allow them to communicate to them at all hours. Teenagers, at least in my overall experience, would prefer to spend time with their friends over their family so they can establish their own identity and autonomy.

Online predators: obviously a danger. But parents have a responsibility to monitor what the kids are doing, educate children about potential risks & establish proper parental controls.

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