Letting Go of Your Brand...
Brains on Fire posts about ...The Power of Letting Go...letting your customers tell you what your brand is to them. She profiles plans of Janet Jackson and Jermaine Dupri to create a fan contest to create the cover art for Janet Jackson’s upcoming album 20 Years Old. The first million copies of the disc will carry the fan-generated art. The album celebrates 20 years since her groundbreaking Control was released and as Brains on Fire points out It seems only fitting that she celebrate this milestone by handing control over to the fans who have allowed her career to survive...
The timing for me reading this article was excellent. I'm struggling a bit with the idea to seek our customers' designs for our next website in say...6 months. We just finished upgrading our website with the very excellent skills of Alek at Blue Sheep Studios. And it dawned on me last week that maybe next time we, too, create a contest for our customers to create our website or what they see our website should reflect. It would be an eye-opener for me, probably including some moments of anguish. But it would give a venue for our customers who are designers to display their wares.
But then what? Alek's done an outstanding job. He's always available for a tweak or an improvement or to confirm my idea isn't as wonderful as I believed it. And as that's a high priority for us, that's why we used him. And he's now spruced up my main blog with more improvements to come. ( If not for Alek, I would have used Rob Kirby at LogoWorks. He blogs here at Design Matters.)
Maybe... as I'm typing it dawned on me...we could figure out a way to display our customers throughts on how they see our website could reflect our brand. Kinda like what Janet and Jermaine are doing: sharing their customers' art on their product. Our product in this discussion wold be our website.
Alek? Where do you think that page should go on our website? And anyone else who wants to offer a suggestion, leave your thoughts here in comments.
very nice article i really liked it thanks
Posted by: logo design | February 27, 2009 at 11:23 PM