Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.
3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.
He directed that budget to their customers' experience and incentivizing their staff.
It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.
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2 brave souls commented on my post Blogging 5 x 5... I promised one I'd send a Starbucks gift card. But...the 2nd commenter was second by a mere 2 minutes...at least according to the follow-up email to me that's generated [Read More]
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Scott K. Wilder - The Small Biz
Wiz
Zane Safrit - Business Life
Georgia Patrick - Customers
Count
Rob Kirby - Design Matters
Dan Janal - PR Leads
Troy White - Word Wealth
Jill Konrath - Selling To Big
Companies
Don The Idea Guy - The Idea
Department
Duct Tape Marketing
Podcast
Andy Wibbels - Business
Blogging Confidential
Brian Kolstad - In Your Own
Backyard
Natalie Ferguson/Tim Norton -
Help People Choose You
Dr Mike Thomson - Ethics in
Business
Harry Joiner - People
Management
Hazel Walker/Dr. Ivan Misner
- Referrals for Life®
Ken Yarmosh - Internet
Innovations
Mike Santoro - Nailing Customers
(with CRM)
Rob Reed - Your Trusted
Selling Brand
Steven Van Yoder - Personal
Fame Blog
800-CEO-READ - Small Biz Reads
John Jantsch -
Duct Tape Marketing
Am I the first to make a comment ? There is a good story about a restaurant owner who blogged his way to sales and media coverage - See
http://www.nashvillecitypaper.com/index.cfm?section_id=10&screen=news&news_id=51125
Posted by: Bisi | July 30, 2006 at 04:25 PM
My heart beats faster as I actually decide to hit the "Post" button. It's so true, there is a real fear of taking the leap. But...here I go...
I'm a lurker. I've been reading a number of blogs on my field - marketing - but have held back in actually joining in the discussion. Perhaps I believe that everyone is the authority but me??
Thanks for challenging me to jump in.
Posted by: J Bernard | July 30, 2006 at 04:28 PM
I have been reading thru your blogs and your website .. I am starting a business and I am familiar with blogs but I never really thought about having my own business blog but I will start a blog .
Posted by: bisi | July 31, 2006 at 04:13 PM
Well ... I will just like to let everyone know that I received my starbucks gift card and it appears to have $25 credit on it ... Thanks
Posted by: bisi | August 10, 2006 at 03:08 PM
I received my gift card as well, also with a VERY generous $25 credit. FYI -- I'm committed to helping the subject matter experts within my company get their "thought leadership" out there via blogs. Thanks!
Posted by: J Bernard | August 11, 2006 at 09:02 AM