Blogging's ROI. Here's some recent ROI with my blogging:
* Debbie Weil, a prolific blogger/consultant/writer in her own write and being profiled in her upcoming book as a CEO blogger. I guarantee while Debbie and I may have developed a great working relationship, maybe even great friendship over the years, neither of us would giving shout-outs to each other without blogging.
* Steve Farber, Mike Sansone, Iowa Association of Business and Industry...all wrapped into one great ROI moment. MIke Sansone is a prolific blogger, a prolifically (sp?) upbeat positive and much sought-after blogging consultant. He's also from Iowa. I'd never have met him without blogging. And I'd never have known that my friend Steve Farber was speaking at the annual convention for Iowa Association of Business and Industry. That means I'd never have been able to see Steve's outstanding presentation on Radical Leadership. Whew! I'm still digesting it. Nor would I have been able to meet Mike in-person, finally and offer some help for his blog designs, maybe.
* Tom Vander Well and QAQnA. I'd never have been introduced to Tom without Mike's assistance. Tom's also an Iowa blogger just up the road a bit in beautiful Pella, Iowa. He writes a great blog at QAQnA on the front-lines of Call Center Quality Assessment.
Blogging's ROI is always a source of much discussion, consternation, confusion, anxiety...and much elation and satisfaction. It's always struck me as quirky that while the networking resources and opportunities at trade shows and conventions often justify the inordinate costs for these events...there still remains hand-wringing and worry and deep-deep-deep analysis of the ROI of blogging. The ROI of blogging comes from the networking reach of blogs. Write it and they will find you. (A word of caution on that, also.) Even if you're living just down the road a bit. It's like WOM advertising. Do the right thing and people will tell others. You never know when, or who, or how. But they will. And with blogging, you never know who will show up at your door. But ultimately the right audience will find you.
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