Using Blogs and Wikis to Build Your Strategy

Being a small company, our strength is always on display. That's our human assets and their commitment to being flexible enough and smart enough and committed enough to find a personalized solution that bigger companies turn their nose up when considering. That's not a problem these days. Instead, the problem or the challenge is how to handle being pushed out of the boxes of our CRM and ECMs.

Jim Murphy at AMR Research blog talks about Wikis and Blogs, Part II: Make Room for Innovation.

Innovation and typical enterprise systems are at odds. Innovation requires thinking out of the box, and nothing seems quite as boxy as today’s structured, codified IT systems.

Enterprise applications like ERP and CRM tend to impose structure on information to automate processes. But innovation requires that actual human beings work together to share and develop new ideas.

And so between ECM’s [enterprise content management] rock and e-mail’s hard place, the emerging collaborative web, with tools like wikis, blogs, and social networking, enters the enterprise landscape (see the AMR Research Alert article “Wikis and Blogs, Part I: When Silly Words Means Serious Business” for definitions).

Here the web is nearing its potential as a true collaboration platform: a place to foster participation of the masses, allowing people to subscribe to the information they’re most interested in.

If there's ever some text that describes our company's daily dialogue it's this. We're blessed with great people: they're talented and fun and flexible and committed, honest and open, positive, results-driven, kind. We all play together well as we share and develop new ideas.

And they've driven our growth that's pushing us outside our current boxes of ERPS and CRMs.

Now we read from  Ross Mayfield where a company chooses to:

publish the CEO’s strategy as a wiki and—believe it or not—allow employees to edit and alter the document freely.

We were pushed to do just that starting 4-5 months ago. We use the BaseCamp product from 37signals not only for our projects but also to discuss and edit and modify our strategies and tactics. It's been hugely successful for us. The communication is smoother, easier and faster. The collaboration is greater. And everyone's always on the same page. There was some rustling when learning new skills and habits and routines. But...everyone's learning the benefit of working with an open collaboration tool. Nothing like open communication to keep everyone participating. Honestly, I love being validated as much as anyone.

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