Zane Safrit


  • Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.

    3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.

    He directed that budget to their customers' experience and incentivizing their staff.

    It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.

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March 28, 2006

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Comments

Brent

I've just begun blogging and I have realized a couple of things. It's a small blogosphere after all. I can see that acting and writing on other blogs must be done with the proper blogging etiquette. I have been reading as much as I can about what that etiquette is, but there seems to be many opinions regarding the subject. What I have learned is that laying out your opinion is fine, but you need to hold back with the ranting to some degree. I mean ranting is pure entertainment sometimes, but it can get negative fast. I really hate reading a negative post. Kinda bums me out, but yet I still write my own rants on occasion. I think if you want your blogging reputation to stand the test of time, you need to stay open minded to other opinions. It may sound boring and cliche, but we never learn anything when we just blurt our opinions.

The other thing I have realized, is that it's very ADDICTIVE. If like myself, you have been affected by obsessive behaviour, you will likely have to deal with that issue. Passion can easily become obsession and that is not good for an individual, or the people around that individual.

Also, regarding friendships, confidences, and trusted relationships, it's not easy to do when you come across like an opinioniated buffoon. (something I struggle with daily) I'm learning though, and it may turn out that blogging can actually help a person learn something about themselves, and how they are affecting others.

Buffoon = The term Buffoon is a (usually) friendly term for someone who provides amusement by his appearance or behaviour or both. Strictly, a buffoon is, "A ridiculous, but nevertheless amusing person" and is often used to upbraid naughty school children ;-)

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