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Zane Safrit


  • Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.

    3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.

    He directed that budget to their customers' experience and incentivizing their staff.

    It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.

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November 16, 2005

"I cannot be destroyed"

That's the caption on the cover article on the November 14 issue of Fortune magazine. The quote is by none other than Martha Stewart.  ( Yep, that Martha Stewart; is there another one; let's hope not. )

( Interesting is that title of the article online is Remodeling Martha. )

And she's right, you know. I mean in a society that awards convicted felons with their own syndicated TV show that focuses on business leadership...and her picture on the cover of Fortune...why should she think any different?

Posted by Conference Calls Unlimited on November 16, 2005 at 02:36 PM in Leadership |

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