Zane Safrit


  • Zane Safrit is the former CEO of Conference Calls Unlimited. His small business CEO ramblings have been posted at http://zanesafrit.typepad.com for several years now.

    3-4 years ago Conference Calls Unlimited ceased investing in traditional advertising. Truth be known, it wasn't an investment. It was a donation. And the ROI was that of a donation: A thank-you note, a towel and a jar of jelly-beans.

    He directed that budget to their customers' experience and incentivizing their staff.

    It works. Customer churn was less than 1%. Sales conversion ratio is over 75%. Profits tripled. Conference Calls Unlimited was profiled in MarketingSherpa and the book Testify: How Remarkable Companies Are Creating Customer Evangelists.

Subscribe to Business Life


  • Subscribe in NewsGator Online

    Subscribe in Rojo

    Add 'Duct Tape Marketing Blog Channel' to Newsburst from CNET News.com

    Subscribe in Bloglines

« Why's everbody laughing? | Main | Mashups: Coming to A Creative Mind Near You. »

August 18, 2005

Throw More Pots

If you're going to be successful, it's going to come from doing. Doing...again and again. And again. One more time.

Evelyn Rodriguez writes some powerful posts at her Cross Roads blog. One I missed back in April was titled "throw more pots".   The gist is "Do and learn. Do a lot; Learn a lot. But just do."  It's not 'learn and do'. It's "do and learn".

Sometimes the greatest setback is the failure never encountered. You never tried it. You never took that first step.  You never learned from what you accomplished, maybe because it was disguised as a failure or setback.

So go forth, throw some more pots. Try a lot and fail a lot. Keep moving forward. Try it some more. You'll find you're getting better and you're learning. Learning by doing.

And the critics? Well, you're only criticized for success. Total failures get sympathy, pity or silence.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5bee53ef00d8342385ad53ef

Listed below are links to weblogs that reference Throw More Pots:

» Practice makes perfect or JFDI from The Blue Wire: Small Business Startup
Good Enough is the enemy of Great...but when you obsess on perfection you can spend your life making useless 'improvements' to a project and never launch it.... [Read More]

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Things We Like